The opening of Jeddah Park marks VOX Cinemas’ third cinema in Jeddah and 17th location in KSA
VOX Cinemas, the dedicated cinema arm of Majid Al Futtaim, opened its 17th location in the Kingdom of Saudi Arabia at Jeddah Park Mall on June 4, 2024.
Centrally located in Jeddah Park, Aziziyah – a one-stop destination for retail and entertainment – the 13-screen multiplex features two GOLD screens, one IMAX® with Laser screen, and a Private Cinema.
The latest cinema is fully designed for movie lovers, with premium reclining seating that provides unparalleled comfort, so audiences can kick back, relax, and enjoy the magic of movies. The location also features the latest in cutting-edge technology, providing stunning visuals and crystal-clear audio for a truly immersive experience.
Anmar AlQurashi, Managing Director – Saudi Arabia and Bahrain, Majid Al Futtaim Entertainment said, “The opening of Jeddah Park underscores our commitment to provide audiences with a premium cinematic experience that combines the latest technology with the comfort and luxury our guests have come to expect. We believe that the state-of-the-art multiplex will not only provide a social hub for film enthusiasts but also enrich the cultural fabric of the local community.”
The opening of Jeddah Park marks VOX Cinemas’ third cinema in Jeddah, alongside Red Sea Mall and Town Square, and comes just six months after it launched VOX Cinemas Century Corner in Riyadh.
VOX Cinemas now operates a total of 175 screens across 17 cinemas in six cities throughout the Kingdom.
Click here to book tickets at this new cinema, and reach out to our team to learn more about cinema advertising opportunities at VOX Jeddah Park – Jeddah.
Source: VOX Press Release
A specially curated menu by Saudi chef Mona Mosly was launched by VOX cinemas on Saudi National Day.
VOX Cinemas has announced a culinary collaboration with Chef Mona Mosly which will see the female Saudi Chef elevate the in-cinema dining experience with a specially curated menu.
Moviegoers in Saudi Arabia can now enjoy more than 20 signature dishes at GOLD, VOX Cinemas’ luxury cinema concept, and Candy Bar.
Chef Mona Mosly is one of the region’s most recognisable celebrity chefs due to her role as host and judge on five series of the TV phenomenon Top Chef Middle East. She has extensive experience in culinary art, having trained professionally in Switzerland before attending the world-renowned Le Cordon Bleu in London and subsequently honing her craft at esteemed restaurants across the Middle East.
Known for her catchphrase, ‘From My Heart to Yours’, Chef Mona injects passion into every dish and her exclusive menu for VOX Cinemas aims to evoke memories through flavour while featuring her creative take on classic dishes. Highlights on the menu, which has been specially tailored for the cinematic experience, include Saudi Fish & Chips, Mona Shawarma, Khubz Mhalla and Rose Kakadeh.
Mohamed Al Hashemi, Country Head at Majid Al Futtaim Leisure, Entertainment, Cinemas and Lifestyle in Saudi Arabia said: “The Saudi labour market has made unprecedented progress in recent years, with more Saudi women entering the workforce and establishing a strong footprint across various industries. In line with Vision 2030 and the Kingdom’s National Transformation Programme, Majid Al Futtaim is committed to hiring inclusively to ensure exceptional employment opportunities.”
“Given her culinary prowess and unique talent, VOX Cinemas is excited to collaborate with Chef Mona Mosly and unveil her as the new face of our in-cinema dining experience. We believe that F&B is an integral part of going to the movies and this collaboration demonstrates our customer-centricity and dedication to providing an unrivalled cinematic experience. This is just the first step in what we believe will be a long and successful partnership and our ultimate goal is to expand this offering to our cinemas across the region” he added.
Chef Mona Mosly said, “VOX Cinemas has set the standard in cinema dining in the GCC and I’m extremely proud to partner with them given our shared dedication to innovation and excellence as well as the outreach to the Arab world that VOX has to offer. I am confident that this collaboration is a recipe for success and look forward to bringing dishes from my heart to yours at VOX Cinemas in Saudi.”
VOX Cinemas’ signature concept GOLD caters to movie lovers who want to indulge in gourmet food. Guests have the option of dining in an exclusive private lounge area or having their food delivered straight to their seats through the in-theatre waiter service. Redefining the luxury cinema experience, the GOLD auditorium features reclining leather seats, plush blankets, and pillows as well as cutting-edge audiovisual technology in a stylish and intimate setting.
Chef Mona is the latest high-profile chef to collaborate with VOX Cinemas. Most recently Michelin-starred chef Akira Back curated a menu for VOX Cinemas’ THEATRE across UAE, Kuwait, and Qatar.
Chef Mona Mosly’s menu will be available exclusively at VOX Cinemas The Kingdom Centre, and The Esplanade in Riyadh before being rolled out to additional locations including Sahara Mall, Riyadh, and Red Sea Mall, Jeddah.
For more information visit VOX Cinemas
Source: VOX Cinemas (Press Release)
Mobily – Saudi Arabian telecommunications company, recently booked an integrated cinema campaign with Motivate Val Morgan for its 5G connection services in Saudi Arabia.
The on-screen component of the campaign included two 15 sec. commercials booked for a period of 3 weeks: Mobily 5G Family – which screened from 22nd October to 2nd November 2020 and Mobily 5G Prepaid – which screened from 3rd to 11th November 2020.
The commercial was booked at the following Motivate Val Morgan serviced locations in KSA:
VOX Cinemas: Red Sea Mall, West Avenue Mall, Atyaf Mall, Sahara Mall and Riyadh Front
Muvi Cinemas: Nakheel Mall (Riyadh), Nakheel Mall (Dammam), Haifa Mall and Mall of Arabia
AMC Cinemas: KAFD, Panorama Mall and Al Khair
The off-screen component included the distribution of leaflets containing information on Mobily Air Fiber 5G at VOX Cinemas – Sahara Mall over the weekend of 5th – 7th November 2020.
Promoters were hired by the brand to oversee and assist with handing out leaflets to cinemagoers walking out of the auditoriums.
Click here to access the Mobily flyer distributed at VOX Cinemas – Sahara Mall.
An integrated campaign is an effective strategy to implement when promoting or launching a new service offering, for it engages cinema audiences – both within the auditorium and outside in the foyer area of the cinema, and provides higher ad recall.
Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Godiva – veteran chain specializing in gourmet Belgian chocolates, truffles, cocoa & other sweet gift items, booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media, for the launch of their newest chocolate flavors in Saudi Arabia.
The 15 sec. on-screen commercial screened for a period of 4 weeks (21st November to 18th December, 2019) at AMC Cinemas – KAFD and VOX Cinemas – Red Sea Mall, Riyadh Front and West Avenue Mall.
The off-screen component included a sampling activity at VOX Cinemas – Red Sea Mall, Riyadh Front and West Avenue Mall over the weekend of 12th – 14th December 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the respective cinema locations, and to assist with the distribution of chocolates to cinemagoers walking out of the auditoriums at which the brand’s on-screen ad was playing.
Combining on-screen advertising with sampling at the cinema is an effective strategy to implement when seeking to engage audiences with a new product.
Got a product launch coming up? Contact us to know more on how integrated campaigns can help move your brand closer to its target audience.
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Double Delights Sampling Activity at VOX Cinemas
Zain Saudi Arabia – mobile network operator in KSA, recently booked an integrated cinema campaign with Motivate Val Morgan – through OMD, for the launch of 5G technology in KSA.
The on-screen component included a 30 sec. ad which screened for a period of 4 weeks (12th December 2019 to 8th January 2020) at the following cinema locations:
The off- screen component included an advertisement (of the same content) on the LED screen at the entrance of VOX Cinemas – Riyadh Park from 12th December 2019 to 8th January 2020.
Integrated cinema campaigns provide greater brand visibility and enable brands to target cinemagoers across multiple touchpoints.
Contact us for more information on integrated cinema campaigns across our regional circuit.
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McVitie’s – British snack food brand, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of Digestive Nibbles Hobnobs in Saudi Arabia.
The on-screen component included a 20 sec. ad which screened for a period of 4 weeks (17th November to 14th December 2019) at VOX Cinemas – Red Sea Mall, Al Qasr Mall, and The Roof.
The off-screen campaign – which included a sampling activity, was executed at the above mentioned VOX locations. Phase 1 of the campaign ran from 21st to 23rd December 2019 and Phase 2 ran from 28th to 30th December 2019.
Promoters were hired by the brand to oversee the 6-day sampling activity at the respective cinemas and to assist with the distribution of Digestive Nibbles to cinemagoers walking out of the auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinema audiences when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
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Double Delights Sampling Activity at VOX Cinemas
Etihad Airways – the second-largest airline in the UAE, and the Department of Culture and Tourism Abu Dhabi booked a one-of-a-kind 3D Mapping cinema campaign – through Spark Foundry (Starcom), at VOX Cinemas Red Sea Mall (Jeddah) in Saudi Arabia.
Campaign Objective:
To promote Abu Dhabi as a destination in Saudi Arabia by using innovative and immersive means of advertising within a cinema environment.
Idea:
The idea behind the campaign was to make use of ‘Projection Mapping’ technology inside the cinema – creating an immersive experience for cinemagoers.
Methodology:
The projection was executed on the main cinema screen along with two side screens (both left and right) to create a screen extension.
Sides of the theatre were covered with a piece of unique fabric to make sure the resolution of the projection matched the quality, look and feel of the main screen.
Four high-grade projectors were used for this activation.
*TAKELEAP – technology agency dedicated to creating sensational experiences, was the production company for this execution.
Content:
Etihad selected four destinations in Abu Dhabi – Ferrari World, Saadiyat Island, Warner Bros and a restaurant, to show a day in Abu Dhabi from a tourist perspective.
The filming – shot in 4K quality, was done over a 2-3 week period at the above mentioned locations and was stitched together to align with the projection mapping and to fit the extended screen.
This first ever 3D mapping cinema campaign in the Middle East ran for a period of one month (between February and March 2019), during evening shows on all days of the week. No statistics were generated for this campaign, however, element of surprise lasted throughout the duration of the campaign.
Here’s the end result:
Seeking to amplify exposure for your brand? Contact us for more information on similar innovative advertising opportunities across our circuit in the Middle East.
Sources: Spark Foundry
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The Men in Black (MIB) have always protected the Earth from the scum of the universe, and in this new adventure (Men in Black: International), the agents tackle their biggest, most global threat to date: a mole in the organization, in the new Lexus RC F sport coupe.
Lexus vehicles are the official global fleet of the agents in the latest film from the MIB franchise. The Lexus RC F (US 2020 model) stars as the MIB agents’ most elite weapon and vehicle of choice for high-velocity pursuits. The luxury sports coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black as they save the universe; in the film, it also boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in alien encounters in scenes in the film.
Lexus worked with VOX Cinemas in Saudi Arabia and UAE to promote their partnership with Sony Pictures as the official vehicle of the Men In Black: International film, which released across cinemas on 20th June 2019.
A car display was booked to exhibit at VOX Cinemas – Red Sea Mall (Jeddah) during the ‘premier’ of the movie. Additionally, a 30 sec. on-screen ad was also included as part of the Lexus package from VOX Cinema – which screened during the two premier sessions at Red Sea Mall.
A car display was also booked to exhibit at the premier of Men in Black: International in the UAE at VOX Cinemas – Mall of the Emirates, and remained on display till Monday 1st July 2019.
The team at Motivate Val Morgan assisted Lexus in getting their on-screen material – which screened at the premier, approved by GCAM in Saudi Arabia (on short notice) and also connected Lexus with VOX Cinemas in order to successfully plan and execute the car display during the premier of Men in Black: International at VOX Cinemas – Red Sea Mall and Mall of the Emirates.
Is your brand featuring in/collaborating with any upcoming movies? Contact us for cinema advertising opportunities to amplify reach and recall for your brand.
Sources: Lexus, Deadline and Top Gear Philippines
VOX Cinemas opened its fourth location in KSA at The Roof in Riyadh on Thursday 14th March 2019.
The cinema features 8 screens with a total seating capacity of 558 seats, and includes a Kids screen – dedicated to young movie fans.
In addition to its signature Candy Bar, VOX Cinemas – The Roof also offers a range of F&B options such as a specialty Nutella bar, Pizza Al Taglio — a new concept serving freshly baked pizza slices, and Kitchen 35 — a grab-and-go café serving coffees, juices, sandwiches, salads and pastries.
VOX Cinemas presently operates a total 39 screens – 27 in Riyadh and 12 in Jeddah, and according to its country manager for Saudi Arabia – Mohamed Al-Hashemi, the cinema chain aims to have 110 operational screens in the Kingdom by the end of 2019.
As the exclusive cinemas advertising partner of VOX Cinemas – across the region, we at Motivate Val Morgan would like to congratulate VOX Cinemas on the opening of The Roof in Riyadh, and warmly welcome this new location to our circuit in Saudi Arabia.
Contact us for more information on cinema advertising opportunities in KSA.
For more information on locations and movie timings, visit https://ksa.voxcinemas.com/
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Sources: Arab News and Images Retail ME
Wego – travel search website and mobile application, recently booked a cinema campaign (in collaboration with VisitBritain) through Motivate Val Morgan at Reel Cinemas (UAE), VOX Cinemas (KSA) and AMC Cinemas (KSA).
An engaging off-screen ‘Foyer Display’ embedded with augmented reality technology was installed at Reel Cinemas – The Dubai Mall in UAE from Wednesday 27th February to Thursday 5th March 2019.
Technique:
When a cinemagoer stands in front of the screen, the image of the cinemagoer, together with a background of one of Britain’s most iconic sites (Buckingham Palace, Big ben, etc.) would display on the screen.
Objective:
To encourage cinemagoers to search, compare and book a trip to Britain through Wego.
A similar display was also set up at VOX Cinemas – Riyadh Park Mall in Saudi Arabia from Monday 11th March to Sunday 17th March 2019.
Additionally, two Arabic on-screen ads were booked to screen at VOX Cinemas – Riyadh Park Mall and Red Sea Mall (Jeddah) and AMC Cinemas – KAFD (Riyadh) from Thursday 14th March to Wednesday 20th March 2019.
The first ad – which screened for a period of 3 days, features two female actors posting a video of themselves against the backdrop of one of the most cherished British icons – the Big Ben.
The second ad – which screened for a period of 4 days, features a male actor driving along Britain’s countryside when his friend unexpectedly appears by the side of his window.
Interested in booking a similar on-screen and off-screen campaign through Motivate Val Morgan?
Contact a member of our sales team for more information of cinema advertising opportunities across our circuit covering UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Saudi Arabia and Kuwait.
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Source: Wego
