Commissioned by Motivate Val Morgan – market leader in cinema advertising across the Middle East, Ipsos – global market and opinion research specialist, recently conducted a study to evaluate the role of cinema advertising as part of the total cinema experience in Saudi Arabia.
The report, Cinemas in KSA – Audience Profile, Preferences and Perception of Advertising, examines the following:
The key objective of this study was to determine the value of adding cinema advertising to an advertiser’s media mix.
Click HERE to access report
VOX Cinemas launched its eighth cinema in Saudi Arabia at Atyaf Mall (Riyadh) on Monday 6th January 2020.
The cinema features 11 screens with a total seating capacity of 531 seats and includes VOX Kids and VIP cinema experiences. In addition to refreshment counter favourites: popcorn, snacks and beverages, VOX Cinemas – Atyaf Mall also offers cinemagoers a Nutella Bar and Kitchen 35 – a bakeshop with artisan breads, pastries and fresh juices.
Atyaf Mall located in Al Yarmuk, Riyadh, is home to a 220,000-square-foot LuLu hypermarket, along with a line-up of global shopping, dining and leisure brands. The cinema at this location follows the launch of the 18 screen cinema by VOX at Riyadh Front which opened on 30th October 2019 (featuring MAX, Kids and Gold Class experiences).
VOX Cinemas presently operates 90 screens across 8 locations in KSA.
Motivate Val Morgan congratulates VOX Cinemas on the opening of Atyaf Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Related Articles:
VOX Cinemas Opens Sixth Location in KSA at West Avenue Mall Dammam
VOX Cinemas Opens Fifth Location in KSA at Kingdom Centre
VOX Cinemas Opens Fourth Location in KSA – The Roof
VOX Cinemas Opens at Al Qasr Mall in Riyadh
VOX Cinemas Opens at Red Sea Mall in Jeddah
VOX Cinemas Opens in Saudi Arabia at Riyadh Park Mall
Sources: VOX Cinemas and Arab News
AMC Cinemas has launched the first cinema loyalty program – AMC Da’era, along with a new and improved website and mobile app in Saudi Arabia.
AMC Da’era is a ‘first-of-its-kind’ rewards program designed exclusively for Saudi cinemagoers, allowing members to earn points for every riyal spend at AMC Cinemas. The loyalty program consists of three tiers: Inner, Select and Elite Circle, with each offering its own set perks and benefits ranging from birthday and anniversary gifts, F&B discounts, free refills and chances to win tickets to screenings and grand opening events.
Member of AMC Da’era will also receive a weekly newsletter with information on advance ticket bookings for blockbuster releases and new cinema openings across KSA.
The new and improved website amccinemas.com is a digital hub for movies (now showing and coming soon) and cinema schedules across all AMC locations. The website allows guests to narrow down their search by selecting a movie based on its title or showtime at a desired AMC location. The booking system allows guests to purchase tickets online and the website also comes with a ‘live chat’ feature to help solve guest problems.
The cinema app is designed will allow guests to finalize everything AMC has to offer in a seamless and speedy manner. Through the wide range of features available in both Arabic and English languages, booking a movie via the AMC app will become a fun ‘on-the-go’ process.
AMC Cinemas presently operates 11 screens across 2 locations (KAFD and Panorama) in Riyadh, and has plans to open 50 cinemas across Saudi Arabia over the next three to four years.
Click here for more information on AMC Da’era.
Sources: AMC Cinemas, Arab News and BraodcastPRO
Muvi Cinemas – Saudi Arabia’s first homegrown cinema brand, opened its doors to cinema audiences at its second location at Al Hamra Mall in Riyadh on Wednesday 18th December 2019.
The cinema features 6 screens with a total seating capacity of 554 seats and a concession area that hosts ‘Skinny Pizza’ – a healthier modern take on traditional pizza .
Al Hamra Mall is cozy and quant, catering to the community of Eastern Riyadh. Movie lovers can benefit from the location of the new cinema that is conveniently located on the new metro line opening soon in 2020.
The cinema chain presently operates a total 21 screens across Jeddah (Mall of Arabia) and Riyadh (Al Hamra Mall), and is expected to open its flagship location in Riyadh in the first quarter of 2020 at U-Walk. This location will feature 12 screens including the first Samsung Onyx LED screen in KSA, replacing traditional projection technology.
The openings are part of an aggressive expansion plan to launch 20 locations by end of 2020 across the region, as a result of the cinema chain signing a partnership deal with Arabian Centers which will see a network of film theatres established in malls in cities throughout the country.
For more information about Muvi Cinemas, visit: www.muvicinemas.com
As the official advertising partner of Muvi Cinemas, Motivate Val Morgan congratulates the cinema exhibitor on its opening at Al Hamra Mall and warmly welcomes this new location to our cinema circuit in KSA.
Contact us for cinema advertising opportunities across the Middle East.
Sources: Muvi Cinemas, Zawya and Arabian Business
AMC Cinemas opened its newest location in Riyadh at Panorama Mall on Monday 16th December 2019.
The cinema is home to 10 screens with a total of 793 luxe reclining seats.
In celebration of the opening of the new cinema, AMC Cinemas held a special event at Panorama Mall where guests were treated to a sneak peek of the facility – a chance to sample the food on offer and a screening of their choice of the latest films in cinema (Dark Water, Jumanji: The Next Level and Ford v Ferrari).
Declaring the cinema to be officially open, Adom Aron – CEO of AMC, revealed AMC’s plans in the Kingdom. “We now have two theaters open in Riyadh, but we expect to open between eight and ten theatres by June, between 12 and 20 theatres next year, and 50 theatres in the next three, four years, and we expect to be the biggest and most luxurious cinema operator in Saudi Arabia,” he said.
Mishal Alsowayan – Marketing Manager at AMC, added: “We’re very happy to open AMC Panorama, and we’re looking forward to opening more and more locations soon.”
Panorama Mall is AMC’s second location in Saudi Arabia, with the first located at King Abdullah Financial District (KAFD) – also the first cinema to officially open in the country on 18th April 2018. KAFD was recently renovated to feature 405 seats which include luxe recliners and plush rockers.
The cinema exhibitor presently operates 11 screens across 2 locations in KSA.
Tickets to movie sessions at Panorama Mall, as well as the revamped KAFD location are available on AMC’s official website.
Motivate Val Morgan congratulates AMC Cinemas on its opening at Panorama Mall and warmly welcomes this new location to our cinema circuit. Contact us for cinema advertising opportunities in KSA.
Sources: Arab News, BroadcastPro and AMC Cinemas
Related Articles:
Motivate Val Morgan Welcomes AMC Cinemas to its Circuit in KSA
McVitie’s – British snack food brand, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of Digestive Nibbles Hobnobs in Saudi Arabia.
The on-screen component included a 20 sec. ad which screened for a period of 4 weeks (17th November to 14th December 2019) at VOX Cinemas – Red Sea Mall, Al Qasr Mall, and The Roof.
The off-screen campaign – which included a sampling activity, was executed at the above mentioned VOX locations. Phase 1 of the campaign ran from 21st to 23rd December 2019 and Phase 2 ran from 28th to 30th December 2019.
Promoters were hired by the brand to oversee the 6-day sampling activity at the respective cinemas and to assist with the distribution of Digestive Nibbles to cinemagoers walking out of the auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinema audiences when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Related Articles:
Ülker O’lala Sufle | Integrated Cinema Campaign | KSA
Nestlé Pure Life | Cinema Campaign | Egypt
Double Delights Sampling Activity at VOX Cinemas
Etihad Airways – the second-largest airline in the UAE, and the Department of Culture and Tourism Abu Dhabi booked a one-of-a-kind 3D Mapping cinema campaign – through Spark Foundry (Starcom), at VOX Cinemas Red Sea Mall (Jeddah) in Saudi Arabia.
Campaign Objective:
To promote Abu Dhabi as a destination in Saudi Arabia by using innovative and immersive means of advertising within a cinema environment.
Idea:
The idea behind the campaign was to make use of ‘Projection Mapping’ technology inside the cinema – creating an immersive experience for cinemagoers.
Methodology:
The projection was executed on the main cinema screen along with two side screens (both left and right) to create a screen extension.
Sides of the theatre were covered with a piece of unique fabric to make sure the resolution of the projection matched the quality, look and feel of the main screen.
Four high-grade projectors were used for this activation.
*TAKELEAP – technology agency dedicated to creating sensational experiences, was the production company for this execution.
Content:
Etihad selected four destinations in Abu Dhabi – Ferrari World, Saadiyat Island, Warner Bros and a restaurant, to show a day in Abu Dhabi from a tourist perspective.
The filming – shot in 4K quality, was done over a 2-3 week period at the above mentioned locations and was stitched together to align with the projection mapping and to fit the extended screen.
This first ever 3D mapping cinema campaign in the Middle East ran for a period of one month (between February and March 2019), during evening shows on all days of the week. No statistics were generated for this campaign, however, element of surprise lasted throughout the duration of the campaign.
Here’s the end result:
Seeking to amplify exposure for your brand? Contact us for more information on similar innovative advertising opportunities across our circuit in the Middle East.
Sources: Spark Foundry
Related Articles:
Achieve Greater Brand Impact with 4D Cinema Advertising
Ülker – Turkish multinational food products maker, recently booked an integrated cinema campaign with Motivate Val Morgan – through Arab Reach Media Services, for the launch of O’lala Sufle in Saudi Arabia.
The on-screen component included a 13 sec. ad which screened for a period of 4 weeks (3rd October to 30th October, 2019) at Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof.
The off-screen campaign included a sampling activity at both Muvi Cinemas – Mall of Arabia and VOX Cinemas – The Roof over the weekend 24th to 26th October 2019.
Promoters were hired by the brand to oversee the 3-day sampling activity at the cinemas and to assist with the distribution of Ülker O’lala Sufle cakes to cinemagoers walking out of the respective auditoriums at which the brand’s ad was screening.
A sampling activation is a great way to engage cinemagoers – especially when launching a new product into the market.
Got a product launch in mind for your brand? Contact a member of our sales team to know more on how integrated campaigns can help move your brand closer to its target audience.
Related Articles:
Kibsons International Cinema Campaign 2019
Nestlé Pure Life | Cinema Campaign | Egypt
Carriage | Cinema Brand Activation | VOX Cinemas – Mall of the Emirates
NESCAFÉ 3 in 1 Ice | Cinema Activation | Reel Cinemas
Double Delights Sampling Activity at VOX Cinemas
Desert Stallion Launches in Cinemas Across the UAE
Motivate Val Morgan – in partnership with Muvi Cinemas, hosted a Private Screening of Gemini Man for our distinguished clients and advertisers in Jeddah (Saudi Arabia) at Muvi Cinemas – Mall of Arabia on Monday 14th October, 2019.
With an attendance of over 240 invitees – a mix of agency and direct clients (and their family members), the Private Screening, below are some images from the event:
In addition to the movie screening, our invitees experienced a guided tour of the brand new cinema complex operated by Muvi Cinemas at Mall of Arabia.
We would like to take this opportunity to thank Muvi Cinemas for helping us organize and execute this screening – making it a memorable one!
Finally, a big thank you out to our invitees who attended. We hope you enjoyed the screening!
Stay tuned for more updates on future Private Screenings by Motivate Val Morgan.
Related Articles:
MVM | Avengers: Endgame | Private Screening | Roxy Cinemas – City Walk
MVM | Hobbs & Shaw | Private Screening | Roxy Cinemas – The Beach
MVM | MI6 | Private Screening | VOX Cinemas – The Avenues Kuwait
Motivate Val Morgan has signed an exclusive advertising sales partnership with Muvi Cinemas in Saudi Arabia.
Muvi Cinemas – owned and operated by The Next Generation Company, is the first and only home-grown cinema brand in the Kingdom of Saudi Arabia. Having opened its first cinema at Mall of Arabia in Jeddah on 10th August 2019, the cinema chain plans to launch 250 screens across the Kingdom over the next 24 months – offering customers a range of cinema experiences, which include: SCREENX, Junior, Suites and bespoke Xperience.
Sultan Alhokair, Chairman and Founder of Muvi Cinemas said: “Muvi Cinemas is committed to delivering a world class experience to the Kingdom of Saudi Arabia.
Motivate Val Morgan presently has exclusive advertising partnerships with 7 other cinema exhibitors across UAE, Lebanon, Oman, Egypt, Qatar, Bahrain, Kuwait and Saudi Arabia, and a circuit of over 580 cinema screens.
Speaking on the new partnership, Ian Fairservice, Managing Partner of Motivate Media Group said: “Our continued expansion into The Kingdom of Saudi Arabia is key to fulfilling our business objectives. We are pleased to be associated with Muvi Cinemas and look forward to a successful partnership for many years to come.”
As the official cinema advertising partner, Motivate Val Morgan warmly welcomes Muvi Cinemas to our circuit in KSA.
Contact us for more information on cinema advertising opportunities at this new location.
For more information on Muvi Cinemas, please visit www.muvicinemas.com
